However, cold calls were truly cold calls with absolutely no information about the prospect back in the day. Don’t get me wrong - cold calling is still very much alive. videos, click here.Īnother method sales reps relied heavily on were cold calls. And the people who took the time out to respond? Well, there was too much back and forth, and emails were lengthy, you see - no one had the time, so they just broke up. But you can’t blame the prospects now, can you? After all, people didn’t know who was behind these texts, and no one believed they were as good as they said they were. They never heard back from buyers/prospects. It sounds like a challenging task, isn’t it? Well, you’re right!Īnd at the end of all this, were they able to woo their audiences?. Texts were their life - they lived and breathed it. Not long ago, sales teams had to be great writers - possibly more proficient than Shakespeare - to win the hearts of their audiences. How did sales teams function before videos?
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